Marketers and designers have long known that colour plays a vital role in the success of any marketing campaign using Custom Table Cover. Specific colours evoke the right emotions in customers, stimulating brand awareness and motivating them to buy. Let's consider the shades that best help in successful sales.
Red: Red is the colour of strength. It grabs people's attention and keeps it, which is why it's one of the most popular colours for marketing. Just don't overdo it!
Green: Green is a universal colour. It looks warm and attractive, offering customers pleasant emotions. It is also associated with health, care for the environment and benevolence. Finally, green is the colour of money, so it creates thoughts of wealth.
Based on analytics and data collected from billions of searches on their site, Shutterstock found that the most popular colour in the US in 2019 is a light shade of Lime Green.
Lime green is a colour associated with nature, confidence and energy. And according to experts in colour psychology, it is believed to promote a feeling of cheerfulness, freshness and creativity.
Blue: If you want to be seen as trustworthy and cool, blue is your colour. Mix blue with complementary shades for the best results.
Pink: This colour is often associated with a female and children's audience. But transcending traditional gender connotations, pink is a universal colour in the design world—found everywhere from marketing materials to iPhones. In 2016, Pantone named rose quartz and calmed their colours of the year, and since then, they have been very relevant.
Yellow: Yellow is a powerful colour to grab your audience's attention. Using it makes it clear that you are confident in your abilities.
Violet: Purple is perfect for adding elegance and prestige to your marketing materials.
Gold: Adding gold accents to your design will add luxury to your prints. Brighter gold will attract the audience's attention, while darker gold will add associations with wealth and warmth. You can also try adding a hint of gold to a nature-inspired palette of orange, green, brown, or coral for an extra kick.
Orange: Orange is energy. This colour has powerful attention-grabbing properties, looks fun and relaxed, and makes customers feel like they're dealing with a cutting-edge company.
Brown: Brown is an earthy tone, a comfortable colour that relaxes clients. Modern designers who advocate a natural approach love dark brown tones combined with green shades of leaves and the turquoise ocean.
If you want your products to be reminiscent of nature, you will find these relaxed colours ideally suited to your design.
Black: Another universal shade. It can be modern or traditional, exciting or relaxing. Used as a contrasting colour, black often adds a touch of drama.
So, the impressions and emotions caused by printed products largely depend on the selected shades. However, it is worth remembering that colour can be used not only for text or background. "Playing" with the colour of specific product fragments allows you to achieve the desired effect initially and unforgettably.
About Us:
Banner Sign World is one of the leading businesses that specialize in Custom Table Covers in USA. We understand the importance and psychology of choosing the perfect colour for print advertising to make a lasting impression on potential customers. With their expertise, we help brands select the ideal colour scheme for their banners to ensure maximum impact and effectiveness. Trust Banner Sign World to provide high-quality banner printing services in the USA that will help your business stand out from the competition.
